The Importance of Ad Tracking Both Online and Off
Thank you for clicking on this article we are happy you came by today. What I would like to do is inform you on why you would want to track your advertising online. Traditional advertising such as newspapers, radio, and television have a setback in that you do not know the types of individuals you are sending your advertising out to. You can figure in the demographic realm that younger people might not be reading the newspaper but you can guess that they are watching TV. This can hamper your efforts in advertising because ad tracking in off-line businesses requires surveying people.
Online site promotion is a bit easier to track. However, you need to make sure that you use the data you collect with an ad tracker to better target the visitors that are coming to your website. Ad tracking is an important feature of website promotion because it allows you not only to track the date and time a person visits your site but it also allows you to track their IP address and the site they came from. This data can then be used to block out certain referring websites and countries you don’t want your promotions to be going to.
The whole purpose of ad tracking is not only to know how many people are visiting your site but who is visiting your site. The information is not perfect because you do not get the names, ages, or income of your visitors. However, you do get valuable demographic information like stated above that can help better your targeting of traffic to your site(s). It is important for us to realize what we are looking at in the data your ad tracking collects.
Again you will receive data in the form of date, time, your promotional link, visitors IP address, site your visitors came from, and how many times your promotional link has been visited. Using this information the right way can help you generate further qualified visitors in the future after you block out visitors coming from areas of the Internet or world that you do not want coming to your site.
Promoting your site without tracking your ads is not a smart way to making money online. You must know who your visitors are so that you are not spending money on unqualified traffic. Because great targeted traffic comes with effort in preventing unqualified users on to your site. The more qualified your visitor the more likely it will results in a sale.